The appetite for natural beauty has grown exponentially in 2019, and there’s zero sign of it slowing down.

Over the last decade particularly, retinol has been hailed as the holy grail of all anti-ageing hero ingredients used in serums, eye creams and moisturisers, and with good reason. Retinol, a form of vitamin A, encourages cell renewal and enhances collagen production to prevent and treat fine lines and wrinkles.