Welcome to the October newsletter where we launch new products from Hand Chemistry, NIOD and iS Clinical. We have breaking news from NIOD (of course we do!), my sharing gene makes another appearance as we announce a bestselling treat (ok, it’s HA) and we take a look at some common health concerns. Additionally our editorial team have written some pretty wonderful articles this month and amidst all of this somebody rather fabulous makes an appearance.
So let’s go and I’m going to begin this newsletter with the launch of a new product from Hand Chemistry, which might just shake everything up a bit (or a lot) in the beauty industry; I released this product to the VH Addicts a couple of weeks ago, which provoked many emails and phone calls; you will understand why when you read it, the story needs to be told and of course the pre-ordering went wild. Here it comes:
I have never used fake tan, for sure we list several brands, we always have done, but I just don’t like self-tanners and despite it being a billion-dollar industry, I’ve kind of opted out on a personal and professional level; I know it is a hugely sweeping statement to make, but there are several sectors in both health and beauty that I don’t want to write about in detail, so I don’t. But everything changed when I was first told about ‘an alternative to self-tan’, it changed again when I was given the research papers and yet again when I started to use the product.
The product I am referring to is called ‘Glow Oil’ and it is the latest release from the award-winning brand, Hand Chemistry; it is another DECIEM product, which of course means that all-known scientific boundaries have been breached yet again (think NIOD!). I honestly don’t mind if you don’t want to use the product, but I would just ask (very nicely) if you can take the time to read what I’m about to write because it’s really important, it matters and I guess it applies to many of us.
With very few exceptions, most self-tanning products contain Dihydroxyacetone (DHA), which is the active browning ingredient. DHA has been used as the standard technology in self-tanning for many years and it is the only approved ingredient to be able to make a self-tanning claim, but DHA has two problems, namely it is known to cause cell cycle block and cell death and like nearly all sugar-type compounds, it increases the presence of free radicals. Furthermore, DHA nearly always requires some level of physical or formulation-induced exfoliation for even coverage, which further facilitates skin damage in the presence of oxidative radicals.
It’s not looking good for DHA and to support the above you will find two scientific research papers on the Glow Oil product page, which you can read at your leisure; there is way too much information for me to write about here, but given the choice, would I use a DHA loaded product – absolutely not, so here comes the lowdown on Glow Oil and a few more facts on DHA (RIP).
Glow Oil is a fast absorbing dry body oil with tiny golden prisms offering golden radiance right away, while the DHA-free raspberry-based keto-sugar forms a lasting glow in two to three days. One of the biggest challenges with typical self-tans is the ‘dry’ feeling on the surface of the skin; this is caused by the increase of dead skin cells sitting on the surface which DHA causes. DHA also smells, is uneven, requires exfoliation, turns orange and fades unevenly and quickly. Keto-sugar doesn’t do any of these and Glow Oil uses three functions to achieve a radiant glow, so here they come:
The first function: Erythrulose is a keto-sugar originally found in raspberries. It has been used in the past as a support mechanism to make the DHA-induced tan more natural. However, on its own, there is very little, if any effect from a tanning perspective. Glow Oil binds this keto-sugar to a system that encourages more exposure time to the skin, long after application and actually develops a colour without the need for DHA. This effect was discovered by accident (an accidental miracle perhaps) at DECIEM’s lab. This glow starts within two to three days and continues to build gradually. DHA is known to induce cell death by sending a suicide signal to cells. Keto-sugar does not have this drawback, cannot turn orange and produces a completely even colour that lasts longer than DHA.
The second function: Melanin Hexapeptide that within itself achieves two functions; it supports the keto-sugar in forming a recognizable colour while supporting production of your own melanin. Melanin peptides work within two weeks and beyond while supporting the skin’s own production of melanin without UV exposure. This technology is a first-ever use and we are predicting that it could change the overall tanning industry in years to come. As this peptide does not directly interact with melanocytes, there is absolutely no risk of uneven pigmentation or inducing any form of mutation.
The third function: Glow Oil also contains a highly-purified bio-derivative of watermelons that is shown to prevent oxidative damage caused by environmental factors including UV exposure. This derivative alone was found in a study to have the same oxidative prevention as a sun screen under direct UVB exposure. This fact does not reduce the need for using sun protection; it is instead an affirmation of the complex’s antioxidant value.
So, let’s talk about the product; all you really need to know is that this is to the body what NIOD’s Photography Fluid is to the face; the minute you put it onto your skin you will get an instant golden radiance (aka instant gratification), use it once or twice daily for three days and you will have a lasting glow. You can either use it neat or mix it into a body lotion or Hyaluronic Concentrate (just a little bit wow – ok perhaps a very big bit wow).
I know I wrote above that I really didn’t mind if you just read what I’ve written and didn’t use the product, but honestly, honestly, don’t miss the effect this has on your skin and it’s not just about looking tanned, far from it, this is all about glowing, healthy-looking skin throughout the year, for now, for the party season, forever. In my bathroom; on my skin; in love – again!
Glow Oil by Hand Chemistry £20 for 100 ml; Hyaluronic Concentrate by Hand Chemistry £28 for 240 ml
Hyaluronic Acid – The Treat
Our bestselling supplement, HA doesn’t really need many words; most of you take it, I have taken it for over ten years, none of our faces need to slide south, it helps plump up the skin, it is the single most crucial supplement in any anti-ageing regimen and more than that it helps to lubricate fluid in the joint tissues. Two days without HA and my ankle starts to click; I refuse to live with a clicking ankle or creaking joints for that matter, so I don’t, neither should you.
So, get ready and you will need to be fast because this is a limited offer and once it’s gone, it’s gone. While stocks last, when you buy Hyaluronic Acid High Strength, you will get an extra 15 capsules free, which equates to two weeks supply and is worth £17.50. That’s all I need to write really! ** Sorry, this promotion has now ended **
VH Editorial: Hyaluronic Acid – The Anti-Ageing Nutrient; Hyaluronic Acid High Strength £35 for 30 Capsules
I am going to pre-empt this section by saying a few things first; somewhere in the deep recesses of my brain I have always known that one day something or somebody (or both) would come along that would change everything and that change would be dramatic. I didn’t know what it would look like and I didn’t know what sector it would belong to. I knew I didn’t have to search for it, I knew it would come in front of me because these things are ‘written’ and I have a rock solid belief system. I also knew that when ‘it and they’ did arrive, I would recognise them immediately and I would be knocked sideways. I did and I am.
So I am about to write about some remarkable new changes to Copper Amino Isolate Serum (CAIS), which are really important, we launch CAIS 5% (please don’t die!) and I will follow through with another new product, Ethylated L-Ascorbic Acid 30% Network (ELAN); we’ll wrap later in the newsletter with the feedback from last month’s new launches, Hydration Vaccine, Fractionated Eye Contour Complex and Low-Viscosity Cleaning Ester.
One final thing before we hit in, throughout I will be writing about new technologies, often comparing with what has gone before and then explaining NIOD’s position and commitment to being on the very edge of science, which does of course change everything we thought we knew. The stance I take here is that we need to address the ‘wrong’ so that we can appreciate and understand the ‘right’. I will liken it to life itself, unless we have experienced the pain, how will we ever know the other side of that, the joy. My joy is sharing my love and respect for NIOD and Brandon (Brandon Truaxe, Founder and CEO of DECIEM and Creator of NIOD) with you, but I think that is pretty obvious as I always wear my heart on my sleeve:
Copper Amino Isolate Serum (CAIS)
CAIS was and is how NIOD came to life when we launched in May. It is a core NIOD product, together with Multi-Molecular Hyaluronic Complex (MMHC) and if you are using NIOD products then you will know that we recommend that everybody should be using CAIS in their regimen, which actually most of you are. As I’ve just written, NIOD honours its genetic commitment to being on the very edge of science and this commitment requires an extraordinary amount of flexibility and openness to change. So literally, just a few months after the birth of CAIS, I am about to write about those changes, the biggest one of which, through further stabilization, is that it no longer needs to be kept refrigerated.
CAIS offered stabilized pure Copper Tripeptide-1 (GHK-Cu) to heighten the skin’s ability to fight against ongoing threats as a position to focus on skin health versus the traditional viewpoint of fighting specific signs of ageing. The high stability of the GHK-Cu solution was achieved in three ways, firstly through the presence of proline/lysine binds in the finished formulation mix; secondly through dispensing the peptides as a powder before first use and thirdly through keeping the finished solution in the fridge after mixing.
The stability offered through the first approach was highly novel and convenient, but the further stability offered through the second and third approaches were neither novel nor convenient, they were mere necessities, leaving room for further exploration and so it is with a huge amount of excitement we announce the launch of CAIS Version 6.2.001.
This new edition of CAIS contains identical ingredients, concentrations, stability profile and benefits, but it comes with two significant advantages. The first is that the peptide powder component is now pre-bound to a lysine/proline structure that allows its dispensing in liquid form. This appears as a very small amount of very dark blue liquid in the peptide container, so please don’t panic when you see that the powder has been replaced by a liquid – there is nothing wrong, it is just an advancement that is very right.
The final mixed formulation mixes really easily and it does not require refrigeration as further technologies have negated the need to keep it cold. That means that if you are travelling, there is no need to have a panic attack about the efficacy of the product when it is not refrigerated and on a day-to-day basis, you don’t need to visit your fridge to grab the bottle. That said, I still keep mine in the fridge; I know I don’t need to, but there is something deeply satisfying about putting an ice-cold serum on my skin. Just the way I am!
Copper Amino Isolate Serum (CAIS) £38 for 15 ml; Copper Amino Isolate Serum (CAIS) £60 for 30 ml
Copper Amino Isolate Serum (CAIS) – 5%
On from the above, the stability approached offered through CAIS 1% (Version 6.2.001) has allowed NIOD to accelerate the introduction of the extreme 5% concentration of CAIS, which was originally planned for a 2016 launch.
With the increased stability profile, the uncertainties around very high concentrations of copper peptides is eliminated and this exclusive CAIS 5% 15 ml edition is now available in limited supply, earlier than planned, but I screamed when I found out and I might have damaged Brandon’s eardrums, but he will have to live with it as I now live with 5% on my skin; I have a habit of taking everything to the extreme!
That said, we continue to recommend CAIS 1% and MMHC as a core skin health regimen. CAIS 5% is intended to replace CAIS 1% in cases where the need exists for a concentrated anti-ageing effort, seasonal recovery and/or under professional guidance, which we will of course offer.
I just need to say one further thing here, the 5% solution cannot be diluted with CAIS 1% to achieve larger amounts; excess dilution will destabilize the peptides in the formulation and all functionality and efficacy will be lost. I know it is tempting, but please, please don’t do it, it will wreck the very precise formulation.
Copper Amino Isolate Serum (CAIS) 5% £130 for 15 ml; Multi-Molecular Hyaluronic Complex £38 for 30 ml
Ethylated L-Ascorbic Acid 30% Network (ELAN)
I am about to write chapter and verse about this new product from NIOD. There is quite a bit of science in here and it also necessitates taking a look at what has gone before in order to make NIOD’s position very clear on Vitamin C serums. I’m taking this right to the edge (again), but when I write that these products are changing everything, I truly mean it, but I think you know that by now!
This section is pretty long, but it is such an important topic, it deserves and requires the space I am about to give it; you can of course skip to the end where you will read that ELAN is for night-time use only, but to make the position clear, this is where we start to drill down into target-specific products. We have done core NIOD, so we now begin on the adjunct products and of course they can be used as stand-alone or incorporated into an existing skincare regimen. I think you may need to sit down because I don’t really want you falling down when you read this!
This highly concentrated network combines a 30% concentration of highly-stable Ethylated L-Ascorbic Acid (Vitamin C) in an ‘antioxidant network’ of 10% Niacinamide (Vitamin B3), Selenium and Zinc to support a strong fight against oxidation, while enhancing barrier function, balancing visible discolouration, reviving skin tone and supporting collagen production and repair mechanisms. While the initial tone-enhancing benefits of ELAN will be noticeable from the third day of once-daily use, benefits at large will be continuing and cumulative.
Vitamin C has been the celebrity ingredient in functional skincare for over a decade and with good reason; it is a powerful production trigger of multiple types of collagen, it supports skin repair and immunity and it is an extraordinary fighter of oxidative radicals with water affinity, which is generally classified in marketing as an ‘antioxidant’, but excludes lipid oxidation.
The best property of any powerful antioxidant is also its worst property – it oxidizes. Basically, antioxidants bind to free ‘radicals’ of oxygen so that your cells don’t. The problem is that they may bind to oxygen in the bottle before you even buy any product claiming to contain antioxidants. Since Vitamin C has a very strong ability to bind to free radicals of oxygen, as soon as it is dissolved in water it starts to oxidize and changes the colour of the solution (from clear to slight orange and later to dark orange).
When this change happens, two things occur: firstly the collagen-boosting and repair affinity of Vitamin C becomes disabled and secondly, and far worse, the ‘antioxidant’ formulation actually turns into a ‘pro-oxidant’ formulation, the phenomenon of which is referred to by NIOD as ‘you pay to age faster’. And yes, you may well gulp, but facts are facts.
Many clinical skincare brands have filed patents that claim to stabilize Vitamin C in water and many have fought amongst themselves on whether or not they have breached each other’s patents. These patents and fights are simply meaningless because these respective formulations continue to show oxidation and change colour, while consumers believe that since there is a patent, this colour change might be acceptable – it isn’t.
A patent grant does not verify that the function described actually works – a patent is not a validation of a discovery, it is simply an exclusivity to a position claim. Very simply, if a Vitamin C formula turns colour, the Vitamin C is oxidized and the formula becomes potentially damaging to the skin. The other point of interest here is that despite the fact that Vitamin C in pure form is very inexpensive and can be acquired for around $3 (I’ve turned American for the purposes of this section), somehow these formulations of 5-20% unstable Vitamin C are sold at an average price exceeding $100 and millions of people are buying into this. (At this point maybe I should flee into exile – OMG – but I’ve started so I shall continue – it gets worse).
Skincare brands get ‘around’ the stability issue of Vitamin C by using ‘stabilized forms’ of the substance. These forms take on names such as Ascorbyl Glucoside (usually used at 2%), Magnesium Ascorbyl Phosphate (MAP, usually used between 1-15%), Sodium Ascorbyl Phosphate (similar to MAP) and Ascorbyl Palmitate (usually used at less than 0.2%).
There are two problems with this approach, firstly these forms still need to be converted to L-Ascorbic Acid, the pure form of Vitamin C useful to the skin, and this conversion, if it happens perfectly, represents as little as 2% of the actual material used. Secondly, the maximum amounts of these materials that can be solubilized in a formula is between 0.5% and 15% depending on the material. These compounding problems suggest that a maximum of 0.3% of actual L-Ascorbic Acid would be available for use by the skin in a perfect formulation using these materials.
A few other brands have taken a different approach; they have suspended very fine particles of L-Ascorbic Acid in silicone bases that contain no water. As there is no water, these formulations are actually very stable and are far more creative than the other approaches described above. However, one major problem remains – the L-Ascorbic Acid is still in powder form and must be separated from the thick silicone after application on the skin and then dissolved in the moisture of the skin to be used.
In perfect conditions a maximum of about 33% of Vitamin C can actually be solubilized by weight in water. So assuming the skin is very well hydrated and assuming all of the Vitamin C actually separates from the silicone, then only 33% of a formula containing 20% (very high) Vitamin C would actually be useful to the skin; that is only about 6% usable Vitamin C under perfect conditions. I rest my case.
ELAN wins against all of the above battles. It uses a pure form of L-Ascorbic Acid in ethylated form, which costs nearly 100 times more than pure Vitamin C; it is extremely stable in all conditions, including its presence in water, but NIOD has not simply relied on the stability achieved by mere ethylation because:
1/ ELAN has solubilized this compound in a specialised water-free ether through DECIEM’s own pending patent so that all of the Vitamin C can be utilized.
2/ This novel solubilization avoids the use of any water which, regardless of the ethylation, prevents any oxidation of Vitamin C in the formula.
3/ The Vitamin C is supported by the addition of 10%+ of Niacinamide (Vitamin B3), Selenium and Zinc, to form the novel concept of an antioxidant network (referred to as ‘Network Antioxidants’ in studies) which allows for renewal and re-use of antioxidants in a cyclic life to allow them to remain active through multiple stages of binding to free molecules of oxygen. While these networked antioxidants are provided to achieve sustained activity of Vitamin C, their additional own benefits extend beyond this sustainment as each provides known improvements to skin function.
In addition to the benefits of Vitamin C at the extraordinary concentration of 30% in ELAN, this network of antioxidant nutrients are tremendously beneficial to the skin as follows:
Studies have shown that 2% concentrations of Niacinamide (Vitamin B3) enhance skin barrier function, elasticity, skin tone and pigment balancing functions. ELAN contains a truly maximum solubilized concentration of Vitamin B3 at 10%.
Selenium has been shown to increase skin elasticity, perceived quality and immunity. Multiple university-funded studies are examining the effects of selenium on preventing skin-related diseases. ELAN uses a fermentation-derived Selenium for immediate bio-availability.
Zinc, which is found in every single human cell, has been shown to increase visible skin healing, control visible inflammation and help boost skin immune function. ELAN uses a fermentation-derived Zinc for immediate bio-availability.
Directions: Apply ELAN to the face at night-time only, avoiding contact with eyes. If used as part of a NIOD regimen, apply after CAIS and MMHC, but before Hydration Vaccine (HV). If used with other skincare, apply after serums, but before heavier formulations. ELAN contains a novel pull-push ether for optimal penetration and, while it is oil free, it may feel slightly oily for about one minute after application. This feeling will disappear quickly as there is no oil in the formulation.
Also note that if you are using ELAN with CAIS, please wait at least 20 seconds after application of CAIS before applying this serum as the acidic nature of ELAN will harm the CAIS peptides. Do not mix CAIS and ELAN directly; they must be applied separately with the 20 second gap.
So to close this section, ELAN isn’t an adjunct product for me, it is now an essential part of my skincare regimen; does it make a difference, yes it is hugely beneficial for all skin types, am I having a moment of sheer ecstasy, yes I am because this product should be prescribed for anybody who really cares about the products they put onto their skin; it is another sensational product from NIOD, which once again leaves everything else in this category impotent and looking a bit orange-faced in the wake of this tell-it-as-it-is-information.
Finally, my thanks, as ever, to Brandon; for the education (he is a scientific geek and I’m not), for all the three hour phone calls, for correcting me when I’m wrong, for writing the sections that I can’t and for living in Toronto, which totally screws up my equilibrium and management of time zones. To Shabir, for constantly double-checking me because I’m not a pharmacist and he is and of course to each of you as we all hold hands on this incredible journey. Go, go, go ELAN … you truly are a superstar of a product and I want to marry you!
Ethylated L-Ascorbic Acid 30% Network £50 for 30 ml
This is the section that in seven million lifetimes I never thought I would write on a newsletter. It is really, really important to me that we protect the privacy of each of you; we are governed by the Data Protection Act, we never ever share information with third parties (I would actually rather die) and I am a PRs nightmare because I don’t talk or surreptitiously ‘leak’ information. On top of that I am vehemently against celebrity endorsements; we are not dumb and we do know that in 99.9% of cases money has been exchanged, but that’s an entire subject that I don’t want to get into here, however tempting!
So Nigella; all was perfect in our secret little love-fest world until India Knight wrote about the O! Wow Brush in The Sunday Times; within an inch of time Nigella was on Twitter declaring her love for it. India mailed me and asked if I knew how much Nigella loved it, I said yes I knew and then the press picked up on it from Nigella’s feed and it was all over the place. The back story is that Nigella had offered over and over to endorse the product (it was a love-only exchange of course) and I kept saying no. And then the above happened and Nigella told me she was proud to be able to finally declare her love and there was absolutely nothing I could do about it, and she was right!
The reason I am writing this is because it is no longer a secret that Nigella is a VH Addict, which subsequently allows me to write about Nigella. You have to know that I adore her, she is beautiful in every sense of the word, she is a die-hard NIOD devotee (she asked me to put that bit in!) and with the release of her new book, Simply Nigella, another chapter begins, which she has written and spoken about as many of you will have seen in the recent serialisation in YOU magazine.
And the book, it is as beautiful as its author; I won’t spoil it for you by revealing all the details, but just know that we will all be cooking short ribs and eating salted chocolate tart over the next few months; divine in concept and powerfully divine in its execution, Simply Nigella gets released on 8 October and because I will always support the people I love wherever I can, I have linked this so you can order your copies, plural because this is for gifting and sharing. And because we share, and because Nigella is one of us, let’s hold hands once again (a lot of that going on at the moment) and watch as it zooms to the top of the bestsellers list. After which, Simply Nigella, the six-part BBC Two series arrives in November. Champagne time soon Nigella!
Symptoms of Dry Eyes
The symptoms of dry eyes are one of the most common complaints opticians get to hear about. The symptoms of dry eyes are varied, but most people usually experience one or more of the following: dryness, redness, grittiness, blurred vision, stinging, light sensitivity coupled with a burning sensation, excess watering and contact lens intolerance.
All these dry eye symptoms are collectively termed as a concern called Dry Eye Syndrome, also referred to as keratoconjunctivitis sicca, which is often caused by insufficient and/or poor quality of tears. Dry Eye Syndrome is very common, especially as we age and it is theorised that this may be the result of greater usage of computers and an increase in vision-corrective surgery, including cataract surgery.
Dry Eye symptoms can lead to the damage of the cornea, the eye’s outermost clear layer. The cornea contains no blood vessels to nourish or protect it against infection and it relies on nourishment from the tears we produce and from the fluid that fills the chamber behind it. The symptoms of dry eyes can also damage the conjunctiva, the lubricating layer that lines the eyeball and the inner surfaces of the lids.
Many people suffer from dry eyes occasionally, however in the case of Dry Eye Syndrome, the symptoms of dry eyes are ongoing and often leads to the progressive worsening of the symptoms. A vicious cycle exists because poor tear production leads to inflammation and damage to the eye structures and this inflammation will subsequently lead to less tear production and further inflammation.
In a far-reaching article, Shabir takes a look at who is at risk of Dry Eye Syndrome and investigates the treatment of symptoms. He concludes by recommending Maqui Berry, which can help tear production.
Maqui berry plants grow in the rainforest region of Chile and Argentina; the small berries from these plants have been used in these regions for decades to help treat diarrhoea and inflammation. Maqui berries also contain powerful antioxidants called anthocyanins.
Japanese scientists isolated the chemicals within the Maqui berries and found unique compounds called delphinidins; these delphinidins were shown to inhibit damage to the delicate eye tissues and additionally protect the eye tissues against free radical damage. These two effects appear to enhance the lacrimal glands ability to help restore tear production, although at this stage the mechanism is not fully understood.
In a very small human study involving 13 volunteers with moderate dry eye symptoms, a 60 mg dose of Maqui Berry Extract was found to enhance tear production by almost 45% from the baseline over a 60 day period. A supplement containing 60 mg of Maqui Berry Extract has just been released. It is called Tear Support with MaquiBright and the recommended dose is one capsule to be taken in the morning and Shabir is rather taken with its efficacy, so that’s that then!
VH Editorial: Symptoms of Dry Eyes; Tear Support with MaquiBright £18 for 30 Capsules
This neat little product gets onto the newsletter by virtue of its name, there are some things I just can’t resist doing, but it is also a pretty cool new product, so I thought you should know about it.
Dragon’s Blood is the red sap of the legendary tree, Sangre de Grado, which is indigenous to Brazil and Peru. The bark of the Sangre de Grado tree is scientifically known as Croton lechleri and when diagonal slashes are made into the tree, it exudes a blood red resin called Dragon’s Blood.
Dragon’s Blood is full of plant chemicals that have been found to exert a number of beneficial properties. The Amazonians prize it for its ability to help heal ulcers and intestinal disorders when used in controlled dosages.
Additional, through much of the Amazon forest, Dragon’s Blood sap is the primary topical aid for cuts, wounds, burns, stings, rashes, insect bites and other compromised skin conditions. Scientists have found that Dragon’s Blood contains a wide range of naturally occurring compounds, some of which have been well studied. Chemical compounds such as proanthocyanidins, phytosterols, lignans and several alkaloids all help to reduce inflammation, redness and swelling, whilst encouraging the healing of skin.
Another helpful property of Dragon’s Blood sap is the fact that it displays powerful anti-microbial, anti-viral and anti-fungal activity, which is why it is used on infectious skin diseases such as folliculitis, impetigo, cellulitis and fungal infections, such as athlete’s foot and tinea. It is also extremely suitable for cold sores, verrucae and warts.
When the red sap of Dragon’s Blood is applied to skin it forms a thin cream coloured layer like a fine layer of skin. It can be used neat directly onto a wound, cut or graze, or alternatively a few drops can be added to any non-fragranced cream or lotion and this will help calm down the inflammation and itching associated with eczema and psoriasis.
I think I may just have to pop this into my bag so that any given moment I can administer Dragon’s Blood to those in need. I think we all know how much I adore dramatic moments ….. here, here darling, let me anoint you with Dragon’s Blood …. yes, yes, yes! One more thing to say amongst all of this creative visualisation, if used directly it may stain clothing, so please be careful and don’t get carried away, however tempting it is to pour Dragon’s Blood over somebody …. Hmmm!
VH Editorial: What Is Dragon’s Blood; Dragon’s Blood Tree Sap £16 for 60 ml
Sarah Chapman Facial Discovery Collection
Gather up all you Sarah Chapman fans, of which there are quite a lot of you, because here is an offer that you won’t want to miss out on. A couple of months ago we released Sarah’s Body Discovery Collection and it flew out of the door; I have a feeling that this may fly faster, if that is possible, so because this is a Limited Edition, you may need to be pretty quick, most especially when I tell you that this Facial Discovery Collection is £39, but has a retail value of £84.25. So here’s what’s in it:
The Facialift, that wonderful precision massage tool that will help re-shape, refine and firm and tone your face and neck; Ultimate Cleanse (15 ml); Age Repair Serum (15 ml); Dynamic Defence (15 ml); 3D Moisture Infusion and it all comes neatly packed (aside from the Facialift which is too big!) in a gorgeous silver-coloured pouch (who needs to buy a make-up bag – this will do!). I really don’t need to add anything else here except to say if you love Sarah Chapman, you will love this.
Sarah Chapman Facial Discovery Collection £39 (Retail Value £84.25)
Hurray, two new product launches from my LA boyfriends; both of these are released under the iS Clinical brand in line with the recent morphing announcement of Innovative Skincare integrating into iS Clinical. Both of these ‘next-generation’ products have been taken from the now defunct Innovative line-up, had a lot of love thrown all over them and are now born-again heroes:
Tri-Active Exfoliant: Anti-ageing, resurfacing and smoothing, Tri-Active Exfoliant combines powerful botanical enzymes, salicylic acid and eco-friendly micro-beads to exfoliate skin using both physical and biochemical actions, formulated to help smooth, brighten and soften the skin.
Its key ingredients include cellulose and Vitamin B particles, Copper PCA (of course it does!), Papaya Enzymes and Pineapple Enzymes. As with all iS Clinical formulations, less is more, so you literally need to apply a small amount (around the size of a 20p coin) to skin with a little bit of water; rub in gently, leave for three to five minutes to activate and then wash off. If you loved Exfoliating Enzyme Treatment (which is now in product heaven), you will absolutely adore this.
Tri-Active Exfoliant £68 for 50 ml
Hydra-Intensive Cooling Masque: For over ten years I have loved iS Clinical’s ‘cold’ masques; it was instant love when I had my first Fire & Ice facial in LA and although it was for professional use only, I stamped my feet in the spa of the Four Seasons (the very first home of the Fire & Ice treatment) until Bryan and Alec gave me a jar of ‘ice’ to bring home; I didn’t want to steal it because I thought it would come back on me and I wouldn’t have been able to live with myself!
Several incarnations later, Hydra-Intensive Cooling Masque has just been released. It is a rich, luxurious cooling treatment designed to reinvigorate, refresh and provide soothing hydration. It remains professional in strength, it is suitable for all skin types and is particularly beneficial for acne-prone skin and sunburn, which is highly unlikely in this country – did we have a summer – er, no! The love remains.
Hydra-Intensive Cooling Masque £48 for 50 ml
The Health and Beauty Benefits of Apple Cider Vinegar
I’ve done this before and I make no apology for doing it again because we are constantly being asked about Apple Cider Vinegar, so here it comes:
Vinegar is one of the most chronicled natural remedies throughout history; the Babylonians (5000 BC) used vinegar as a tonic to add to food and as a pickling agent, Egyptian urns dating back to 3000 BC have been found to contain vinegar residues and Chinese historical documents featured the merits of vinegar’s benefits.
The health benefits of Apple Cider Vinegar are scientifically well-founded and high-quality Apple Cider Vinegar is made from the fermentation of fresh, ripened apples and contains all the goodness of apples together with a spectrum of nutrients and enzymes.
Most people are pretty sceptical about the health benefits of something as common as Apple Cider Vinegar, most especially when it seems to help so many ailments, but it does have some extraordinary benefits, which are worth noting. These include helping to alleviate reflux and heartburn, helping to maintain healthy cholesterol levels, helping to fight acne, helping to support the immune system and helping to eradicate halitosis (bad breath). To discover more about the benefits of Apple Cider Vinegar, do take the time to read Shabir’s article where he recommends Organic Apple Cider Vinegar by Higher Nature.
VH Editorial: The Health and Beauty Benefits of Apple Cider Vinegar; Organic Apple Cider Vinegar by Higher Nature £7.50 for 350 ml.
News and Feedback
I think you know what I am going to say here before I even write one word; if I’m honest I am so completely overwhelmed with your feedback on all the NIOD products I don’t really know where to begin, but I have to begin somewhere so I will start with a thank you. Thank you for loving NIOD as much as I do, thank you for making Hydration Vaccine the fastest-selling NIOD product launch, thank you for all your calls, your emails, your support – truly we have never experienced anything like this.
My thanks must also go to Natalie and Jo, our customer care team, they had to become NIOD experts overnight and believe me, we are running a NIOD hotline at VH towers, which kind of exploded when the September newsletter was released with the three new products, Hydration Vaccine, Fractionated Eye Contour Concentrate and Low-Viscosity Cleaning Ester. If you missed any of this, then you can read all about them here and if you missed my latest interview with Brandon, where he delves deep into the science, you can read that here. And now, with yet more NIOD releases, the girls have more homework to do, but do it they will, all for the love of NIOD.
So devoted we stand, I wish I had the space to print every single email received, but I can’t, I wish I had kept a diary of events since the beginning of NIOD, but I haven’t – I think I will live to regret that, but I have the memories and I have the emails, so here are just three of them:
‘I bought the Photography Fluid and it’s a game changer. I can’t believe what a difference it has made. All pores and imperfections vanish with just a tiny bit of this wonder liquid. Friends and family remark how healthy I look when I use it. I’ve only told my sister the secret. Thank you for discovering this range, but I think fairies have made it really’.
Photography Fluid £20 for 30 ml
‘OMG! NIOD! I have never before experienced such profound and dramatic results from skincare products. And I have used some incredible products in the past, mostly courtesy of you! But these are something quite different and as you’ve said before in your newsletters, just as you think that surely your skin or lips have reached their ultimate smoothness and plumpness and dewiness and glow, it just keeps on getting better.
I’m 51 and my skin is quite reactive and fine and I don’t think it has ever looked this good. If I was in a room with the NIOD guys I would have to give them the biggest hug and a huge grin and tell them just how happy they have made me. I hate the idea of cosmetic surgery and I want to be able to age gracefully and with acceptance, but I don’t want to look my age either! I’m 23 inside and want to be as radiant as one on the outside too. Their products are incredible and they deserve all the success and joy and abundance in the world’.
Lip Bio-Lipid Concentrate £38 for 15 ml
‘I had to write to you this morning because I just got my delivery of Hydration Vaccine and you know what I’m going to say – it is brilliant! I have turned into the biggest sceptic regarding hype around products, I have tried too many things that have been raved about and then been disappointed, but this is beyond belief ….. I was shocked by the feel and look of my skin after one tiny application’.
Hydration Vaccine (HV) £35 for 50 ml
To wrap, I have lost count of the number of people who have told me that they have developed the ‘stroking-the-skin-affliction’ after using Hydration Vaccine, it could become an epidemic; extreme disbelief in abundance from everybody using Low-Viscosity Cleaning Ester (seeing really is believing) and Fractionated Eye with its drone technology – I have never, ever seen an eye product fly out of the door so fast that we have had two wait lists since launch. Sorry if you were on it, but we are fully stocked right now (until the moment when we sell out again – OMG it was a riot).
Low-Viscosity Cleaning Ester (LVCE) £30 for 240 ml; Fractionated Eye Contour Complex (FECC) £43 for 15 ml
This month Carolyn Asome writes about women in work and how so many women find it really difficult to juggle a career and a family; written from first-hand experience, this is an issue that just won’t go away, so I think many of you will find this an interesting read as Carolyn’s wisdom is pretty profound.
Women in Work by Carolyn Asome
More profound writing from Sally Brampton as she examines the word ‘love’, which is thrown around so casually these days; I agree with everything Sally has written, for sure I have written throughout this newsletter that I love certain products and I truly do, but saying ‘I love you’ to somebody is something completely different, it actually has to mean something and true love is pretty selfless, just needed to add that bit in.
Love by Sally Brampton
The Beauty Bible girls give us a Foundation Masterclass, Catherine Turner investigates everything there is to know about eating breakfast and Jo Fairley declares that Fats are Fabulous. I hope you enjoy reading them all.
And so we come to another newsletter and if you are still with me, thank you for reading this, it got a bit intense in places, but I couldn’t do it any other way. None of this could happen without you and together with Shabir and the VH team, I once again thank you for you loyalty, support and incredible feedback.
I hope you have a wonderful October.