Meet The Woman Behind Vice Reversa
We’ve had sheet masks and we’ve had micro-needling, but the latest trend blends the two and has the potential to be even bigger than what’s gone before it. Micro-needling patches are popping up all over the place. But, with 0.3mm needles made from a crystallised blend of active ingredients that dissolve into your skin, Vice Reversa patches are nothing short of revolutionary. We met Annie Shortall, the woman behind the brand to find out more…
What is your background?
I’ve been working within the advertising and brand development sector for the past 15 years. I’m an art director by trade and over the past five years I have been specialising in the beauty sector, marketing brands across Australia. I’m always on the lookout for new brand opportunities that make life better and easier for everyone.
What was the inspiration behind Vice Reversa?
Having worked with Korean chemists and manufacturers for years on previous projects, I was introduced to the micro-needling technology and excited by the prospect of elevating at-home skincare and treatments.
From the very beginning I knew that I didn’t want to introduce or create another beauty brand that made women feel bad about themselves or to completely bamboozle people with science. Instead, I wanted to bring something new to the market that intrigued women, spoke to their intelligence and allowed them to have a bit of fun.
An at-home treatment that could address cystic or hormonal acne without the need to book an appointment with a dermatologist and a patch that could help restore and replenish was exactly what I wanted as a woman and it just felt right.
So, how exactly do the micro-needling patches work?
In simple terms, the patches have thousands of tiny microneedles made of a crystallised, highly potent serum that penetrates the outer layer of your skin. They work on a similar premise to dermarollers, but instead of topically applying product or causing micro-trauma to the skin, these patches deliver the ingredients directly by transdermal delivery system (TDDS) dissolving in the inner layers (epidermis).
The delivery system brings ingredients to the epidermis to heal and rejuvenate within. This patented technology is what makes micro needling patches a highly effective solution-based skincare option. The patch itself is made of medical grade hydrocolloid, which seals the area to encourage maximum absorption and protect the area from bacteria.
What sets Vice Reversa’s patches apart from other patches?
Without a doubt the super smart delivery system, TDDS, that the dissolvable microneedles provide. It’s an effective and efficacious way to deliver a cocktail of ingredient to your epidermis. The needles themselves are pyramid shape to provide precision.
Should we get rid of our dermarollers then?
Not at all. The patches can still operate as a simple, easy-to-use solution-based system for those already committed to the benefits of microneedling.
What is your top tip for getting the most out of the patches?
They work best when they’re applied overnight as this gives the crystallised ingredients plenty of time to dissolve. The medical-grade hydrocolloid patch seals and protects the area to maximise ingredient absorption and prevent bacteria from entering.
You’ve covered two of the biggest skincare concerns with your first two patches. What’s next for Vice Reversa?
We are working on delivering solutions to modern day life. Literally undoing what day-to-day life throws at you – from stress, pollution, late nights to having one too many and everything in between. We’re looking at patches that can offer remedies for brightening, dehydration, discolouration and pigmentation.