Hello and welcome to the July newsletter where we exclusively launch a magnificent new product for Color Wow together with several new product launches from Better You. I write about the return of Phylia de M (please don’t fall over) and we throw the focus on the result-driven skincare brand that is knocking everything out of the water and has sent me spinning.
Additionally we take a look at some common health concerns, which include Candida and Lyme Disease; with Ionicell holding its position as our bestselling supplement since its launch, we dig deeper into its assets and I jump onto The Podium somewhere in the middle of all of this and hold hands with Lisa Armstrong. Finally, and this will arrive in no particular order, I have a whole list of people I need to thank, which will appear here, there and everywhere, there is an also an update on Soul Medicine and a Summer Essentials Kit. Let’s do it:
Garden of Wisdom (GoW) for VH
That would be us of course. Over the past couple of months I have been writing about various products which we have launched from Garden of Wisdom, but I’ve kept it pretty low key because we were going through new product development, ingredient and labelling changes. And we are not finished yet, in fact we have only just started.
There are many parts to the story, so please allow me to run through a brief history. Way, way back, we were predominantly health, although we did carry a few beauty brands, Derma E and iS Clinical being two of them. The offering was sparse, but never mind that, most of the beauty editors were avid followers (which still touches me deeply) and they repeatedly asked if we would do for beauty what we were doing for health.
Sure. I love a challenge. Except the beauty industry didn’t love us and told me to go away. We approached approximately twenty quite well-known beauty brands, they all said no and some of them were so rude, their words still ring in my ears; I remember exactly who they were, and are.
It was in that moment that we decided we would support niche brands, the brands that nobody really wanted to stock because they didn’t have a budget and they could barely afford to make products in quantity. The efficacy and quality put some of the big brands to shame and actually still do. That remains my passion. And yet:
History has a habit of repeating itself and two or three years ago it started again, (sure I’ll namecheck you Jo Fairley, Sarah Stacey, Lisa Armstrong and Carolyn Asome). The girls, together with Krishna Montgomery (Monty PR), were constantly asking us to create our own skincare and supplement brands. The thought of it disturbed my equilibrium.
But here we are. And it’s Shabir’s undisturbed equilibrium. Actually Victoria’s too. I was dreaming somewhere (don’t ask!) and when I came out of my slumber they had colluded in their creativity and GoW for VH was born and borne actually, borne from a desire to create outstanding formulations loaded with actives and little else.
I don’t believe we could have chosen better partners to do this with. Based in Arizona, Garden of Wisdom have been creating formulations since 2005 and are passionate about skincare, they live and breathe it. And Shabir is in formulation heaven, creating and tweaking.
And suddenly halfway through the day, we find out that he is getting over-excited about a Triple PHA Serum (it’s not here yet), Victoria joins in and I start rolling my eyes up to heaven and either crawl under my desk or jump in the car and drive home talking to myself; the latter happens frequently.
The products. As I’m writing this there are 18 formulations (the latest being Glycolic Acid Serum 5%) and the feedback so far has been astounding, with one thing very clear, the textures of the products are incredible and everybody (well perhaps not everybody!) is talking about them. So a couple of acknowledgements here:
To Wayne Goss. My friend, over and above everything. Thank you for creating a riot with your OMG video. Wayne was of course talking about the above products. The thing with Wayne is that if he didn’t like something he would absolutely tell me and throw it back in my face! We have that kind of relationship. So the video went out, we went completely out of stock and not content with that he started putting the products on Instagram, screeching ‘winner, winner’ about the Anti-Aging MultiPeptide Serum.
Anti-Aging Multipeptide Serum £20 for 30 ml
To Nadine Baggott. For loving Vitamin C Serum 23% + Ferulic Acid, and then telling the world four or five times. By now it could be up to eight or nine times. Efficacy, yes of course, but it’s the formulation, texture, packaging and price that has blown Nadine away and I quote her, ‘it is the nicest Vitamin C Serum I have ever used’. Big statement and our site nearly fell over. Nearly!
Vitamin C Serum 23% + Ferulic Acid £10 for 30 ml
Right, that done, I am not going to write about any more of the formulations. They are all listed on our site together with ingredient information and descriptions. And Shabir has done a regimen guide. The beginning of a new ever-evolving era and the end of this section. We invite you to join us. Thank you.
GoW for Victoria Health; Garden of Wisdom Skincare Regimens
And over we go to our bestselling supplements. As I’ve written before, with the exception of Ionicell, Shabir formulated most of our top supplements and we went to experts in the field to manufacture for us. Except we didn’t own-brand them, but now we are. The single most important thing you need to know is that none of the formulations have changed, it’s just a change of label. For the moment, and as I’m writing this, Magnolia Rhodiola Complex and Hyaluronic High Strength have the new VH labelling. Sage Complex, Daily Immunity, Diosmin Plus and Bamboo Extract Plus will follow in time. I don’t have precise dates, but I just wanted to tell you this in advance.
With Shabir being in formulation mode, please don’t be surprised if we release new VH formulations. It won’t be today, it won’t be tomorrow, but I know it will happen at some point.
That said, I also want to say that we will continue to support cutting-edge, pioneering supplementation outside of our own products. This is really important to us, it is the rock-solid foundation of who and what we are. We cannot and will not ignore the astounding research and development that we are reading about each and every day. Ionicell is of course an incredible example of this and I will be writing more about it later in the newsletter.
Magnolia Rhodiola Complex £26; Hyaluronic Acid High Strength £35
Dream Coat Curl
Never-before-achievable perfectly bundled, glossy, crunch-free curls in just one step. That is how Color Wow describe Dream Coat for Curly Hair and I know before I even write one more word, the demand will probably go off the Richter scale because this product is magnificent in conception and delivery.
Before I say anything else, most of you will remember when we launched the original Dream Coat Supernatural Spray; demand far exceeded supply, it was highly acclaimed across the press and the wait list was horrid, mostly because it magically transformed the texture of hair with its amazing humidity-proofing powers and half the world wanted it.
There is no doubt in my mind that Dream Coat Curl will achieve the same level of adoration because finally there is one breakthrough superlight spray that does all your curl work, effortlessly. Its attributes include the delivery of all the combined benefits of out-dated gels, serums and heavy creams (their words, not mine – but then I think John Frieda and Gail Federici who created Color Wow know a thing or two about hair!).
Additionally, Dream Coat Curl features proprietary Elasta-flex, a trifecta of powerful polymers that address every challenge that stand in the way of curl perfection; it is ideal for natural curls and waves; it air-dries to create the perfectly defined silky, glossy curls and its super-light ‘miracle moisture mist’ is alcohol free.
And it’s so easy to use. After shampooing or wetting hair, remove excess moisture. Comb if desired. Spray hair liberally, section by section, with Dream Coat for Curly Hair until soaked, making sure to spray underneath sections. Air dry, or blow-dry using a diffuser.
Two more things to say. The first is that although I am writing about this now, the product is not scheduled for delivery for another few days. We live in hope that it may arrive earlier than scheduled and I’m holding out for that miracle before the wait list gets so uncontrollable that I run away.
Finally, to get the entire lowdown on Dream Coat Curl, Victoria meets Dr Joe Cincotta, Executive Vice President of Product Development at Color Wow. Hey, hey John and Gail – making waves (ok, ok!) in the industry – over and over again. We celebrate your greatness. Thank you.
VH Editorial: Victoria meets Dr Joe Cincotta; Dream Coat Curl £24 for 200 ml; Dream Coat (The Original) £24 for 200 ml
Before we delve into more new products, I just want to do a small series of thank you notes:
To Sarah Stacey. For writing about the FanU fans in The Mail on Sunday YOU magazine. Another riot. We completely sold out of the pink fans, so I sent an email to everybody asking them to please love white instead. Keeping it cool.
FanU Fans £9.99
To Colette Haydon. For formulating Soft Clay Rubber. This is the mask which we launched on the last newsletter. This is the mask that everybody is talking about. And this mask is the subject of many love emails. And I’m not surprised. Summer-prepped skin. Yes please. Roll off the grime. Gently.
Soft Clay Rubber by LixirSkin £28
To India Knight. For writing about and loving Thyme Out in The Sunday Times. Nothing more to say other than I trashed my nails by bubble wrapping several thousand Thyme Out’s. Ever with our feet on the ground, Shabir packed them and then we fell over. Oh, and check out our Summer Essentials Kit, somewhere below, before getting keyboard happy here!
A Spritz for Irritated Skin by India Knight; Thyme Out £18 for 200 ml
To Lisa Armstrong. For calling Shabir the ‘all-knowing pharmacologist’ (something to live up to Shabir!) when writing about adult acne and the ‘Hercules of all serums’, Niacinamide.
How To Beat Adult Acne with this £9 Super-Serum by Lisa Armstrong; Niacinamide Serum £9 for 30 ml
Better You – New Product Launches
Hello new products. Hello Better You. Hello Andy (Andrew Thomas, Founder of Better You). Let’s tell the world about your new products, which are, of course, pretty immaculate. We begin with Iron Daily Oral Spray and continue through with three new magnesium products.
Iron Daily Oral Spray
I wrote above about pioneering supplementation and Iron Daily Oral Spray is a perfect example. It is a wonderful solution to the digestive discomfort and poor absorption experienced from ingested iron supplementation.
The oral spray is specifically formulated to be absorbed directly into the bloodstream, bypassing the digestive system. The tiny droplets within the spray absorb quickly in the buccal membrane of the inner cheek for immediate absorption into the rich vein system below. This formulation helps contribute to the normal function of the immune system, cognitive function and also helps with the reduction of tiredness and fatigue.
Shabir thinks this product is very clever. So much so he has written an article about the health benefits of iron and the symptoms of iron deficiency. Please read!
VH Editorial: Iron Tablets – Who Needs Them?; Iron Daily Oral Spray £9.95 for 25 ml (Dosage 4 Sprays Each Day)
Magnesium Sleep Mineral Lotion
Here we have a magnesium formula designed to relax the body and mind, to help promote a restful night’s sleep. I think I must have written several hundred times over the years that we are mostly magnesium deficient and that this mineral is so vital for our overall health and wellbeing.
Delivering a blend of Magnesium Oil, natural lavender and chamomile, this lotion helps relax tired muscles, helps slow sensory activity and helps to calm the mind. Magnesium is nature’s finest relaxant and has a calming effect on the whole body, while also helping to get rid of excess tension.
All you do is gently massage the lotion onto clean, dry skin up to 30 minutes before sleep and for best results use after you have had a bath (a Magnesium bath would be good) or shower. There is also Magnesium Sleep Mineral Lotion Junior, which can be used on age one and above.
Magnesium Sleep Mineral Lotion £9.95 for 180 ml; Magnesium Sleep Lotion Junior £8.95 for 135 ml; Magnesium Oil Original Flakes £9.95 for 1 kg
Magnesium Bone Mineral Lotion
A 1:1 blend of magnesium and calcium, designed to help support normal bone and skin health. The bone strengthening combination of magnesium and calcium have been expertly formulated at an optimum 1:1 ratio and blended with a hydrating lotion to help create a scientifically proven way to supplement these two essential nutrients.
The Magnesium Bone Mineral Lotion has been absorption tested by the team at Cardiff University and it offers the first proven alternative to traditional supplements. To use, gently massage four pumps onto clean, dry skin with a focus on the areas of concern. This is safe to use all over the body and for best results, as above, use after having a bath or shower. Please do not use on damaged or broken skin.
Magnesium Bone Mineral Lotion £9.95 for 180 ml
The Summer Essential Kit
Take three products. Thyme Out. Mega Probiotic ND. Natural Mineral Sunscreen SPF30 For Face by Derma E. Add up the prices and you will get to £57.50. Add a touch of madness. And then discount it because we love to share.
I don’t feel the need to write about Mega Probiotic ND because most of you take it, Thyme Out has become a legend in its own short lifetime and Derma E’s brilliant Natural Mineral Sunscreen is there because I’m feeling a touch nostalgic about the very early days of VH. These are the three products that we think you need during the summer months. We have happily taken £17.50 off the retail price of all three products. The Summer Essential Kit. £40. Until midnight on 7 July, unless we run out of stock before that time.
Summer Essential Kit £40 (Thyme Out £18; Mega Probiotic ND £19.50; Natural Mineral Sunscreen SPF30 For Face £20)
VH Editorial: The Most Common Holiday Problems Solved
Phylia de M
It’s been a long time. A very, very long time. And after several apology letters from me, Phylia has finally returned. And it has returned in brand new packaging. Just Clean and Condition in the new packaging for the moment. Please don’t ask me any more questions because I can’t answer them. There is a small ingredient tweak on Clean and all I can say is that if you are a Phylia fan, which thousands of you are, let us be grateful that we have stock. Let our hair be restored. And let our stock be replenished very soon. Amen.
Phylia de M from £30
Over the past few weeks there have been a series of ‘high profile’ suicides, which have been reported on extensively. It is completely devastating for those left behind and the sadness we feel is palpable. If I may, I want to refer you to an article written by Lisa Armstrong (Head of Fashion) in The Telegraph. Lisa was writing about Kate Spade, but the underlying theme was and is ‘the price of illusion’. In Lisa’s words: ‘Yes, the pressures of fashion are immense and public – but that’s also true if you’re a surgeon, a politician or a single parent holding down three jobs’.
And indeed illusion is the danger. We have each been vulnerable at some point in our lives. An ever-increasing percentage of people contemplate suicide. We have to stand together and continue talking and writing about mental health. We need to understand the depths of illusion wherever we can. And yet sometimes, despite all the understanding in the world, a life is taken. And we grieve. And we cry. And we vow that it will never happen to anybody around us. And yet it does. The illusion.
Kate Spade’s Death Is A Lesson In The Price Of Illusion by Lisa Armstrong
As I’ve already written, Ionicell remains our bestselling supplement and it has held that position since the day we launched it. Heavy competition for Shabir’s formulations, but actually we really don’t mind at all because it is astounding in its efficacy. I have already written about the considerable attributes of fulvic acid, so I’m not going there again, but I do want to talk about glycation and Ionicell.
Glycation is a process when blood sugar binds to stray proteins and lipids in the blood. These proteins and lipids bonded to sugars are known as Advanced Glycation End Products (AGE’s) and are destructive within the body.
They damage the body’s glands, including the heart, eyes, skin and other major organs. Blood sugar levels spike when we eat food, especially if it is loaded with refined sugar or carbohydrates. That said, any food, even with a small amount of carbohydrate will result in some form of glycation because carbohydrates are converted into sugar by the stomach enzyme, alpha amylase.
So, glycation is a process that occurs in everybody irrespective of how careful we are with our diet, but it obviously occurs to a greater extent in those with diets rich in refined sugars and high in carbohydrates.
Ionicell works through multiple pathways to help protect the body from cellular damage caused by AGE’s. It appears that it helps regulate blood sugar levels to prevent sugar spikes in the body. Additionally, its antioxidant properties help protect cells from these destructive compounds. God save me from Maltesers. Ionicell for Life!
Ionicell £20 for 60 Capsules
How To Treat Candida
There are many remedies and recommendations on how to treat Candida, but dealing with Candida can be a problem. There are approximately 150 known species of Candida, a yeast-like group of fungi that exist in more than 80% of people. We continually acquire these fungi through the food we eat and through environmental exposure. They usually exist in the genitourinary tracts, respiratory tract and the gastrointestinal tract. They typically exist in the body without being harmful, however an abnormal overgrowth of these fungi can cause infection, often referred to as Candidiasis.
The symptoms of Candida overgrowth can cause countless health problems affecting various parts of the body. Common symptoms include gastrointestinal disturbances, allergies, food intolerances, headaches, irritability, constant fatigue and tiredness, nutrient deficiencies, cravings for sugar and carbohydrate rich foods, anxiety, oral thrush, genital thrush and genitourinary tract infections. Problems get worse when we eat too much sugar, take antibiotics for a period of time, or have a weakened immune system. Under these circumstances, Candida can proliferate and the symptoms get worse.
It is easy to understand why the above symptoms are not directly attributed to Candida overgrowth and since most of us carry these organisms and are exposed to antibiotics, either directly or indirectly, through the foods we eat, Shabir believes that it is imperative to help reduce the numbers of these infection causing fungi and he reveals how to do this in his article listed below.
VH Editorial: How To Treat Candida; Horopito and Aniseed £23 for 60 Capsules; Mega Probiotic ND £19.50 for 60 Capsules; Daily Immunity £26 for 60 Capsules
Lyme Disease and the Tick Remover Card
We run this editorial every year. We do it because Lyme Disease, if not detected early, can result in many concerns including numbness, severe joint pain, memory loss, sleep disorders and even paralysis of the facial muscles. These symptoms can, and usually occur months after the original tick bite. Please take a moment to read this. Thank you.
VH Editorial: Lyme Disease and the Tick Remover Card; Tick Remover Card £4.49
After writing about and launching Soul Medicine for Denise Leicester, Denise and her team are introducing a monthly event held in the Fitzrovia Chapel in London. Soulful Sundays allow you to experience healing vibrational music. The 432 resonance, which I have referred to on previous newsletters, lies at the core of Soul Medicine and is deeply healing on many different levels.
For those of you who have the 432 Love Tracks, it is an opportunity to be part of a remarkable event. I know it because I have attended a Soul Medicine event as mentioned on the June newsletter. For those of you who are yet to discover Soul Medicine, it is an opportunity to heal and mend.
This event will take place on Sunday 22 July at 7 pm and will end at 9.30 pm. Please click on the link below if you are interested, the tickets are priced from £28.62. This is not a commercial offering from us and we are not part of the organisation, so if you have any queries please can you refer to the Soul Medicine Team. A beautiful building. A profound experience. A Sunday evening in the Chapel.
Soulful Sunday; Soul Medicine – The 432 Love Tracks £20 (Four Tracks Presented On A Gift Card)
A Few One-Liners
Is it Maui Babe season? Yes it is. From Hawaii with love.
Maui Babe Browning Lotion (the original) £19.95 for 236 ml; Maui Babe After Browning Lotion £19.95 for 236 ml; Maui Babe SPF 30 Sun Block £19.95 for 251 ml
Has the fabulous Annee de Mamiel released her Summer Facial Oil. Yes she has and it is loaded with Prickly Pear Oil, Lemon Seed, Echium, Wild Rose, Sandalwood, Jasmine, Geranium and more. Much more.
Summer Facial Oil by de Mamiel £70 for 20 ml
Why did Lisa Armstrong (blimey Lisa, you are all over this newsletter!) get stopped on the streets of NYC a multitude of times. It was because she was wearing Inner Smile Jasmine Mist as a scent. It’s a room mist really. Who cares. Spritz. Spritz. Spritz.
Inner Smile Mist by ilapothecary £40 for 50 ml
What is the product I love, adore and launched. Intensive Foot Treatment by Ameliorate. Has it won any awards yet? What an outstanding formulation. What’s next Ameliorate (smiling wryly to myself!).
Intensive Foot Treatment by Ameliorate £15 for 75 ml
Love This Works? Then try their In Transit Pollution Shield. An anti-pollution spray-on-skin barrier to protect and hydrate. Mist on as a last step over clean skin. Over makeup will do it too.
In Transit Pollution Shield £26 for 60 ml
‘I have used it for the last three nights and had the best sleep in ages’. Who said that. Carolyn Asome. The product. Atlantic Seaweed Bath. We have stocked it forever. It is a ritual. I keep forgetting to write about it. Sorry Atlantic Seaweed Bath. You are incredible.
Atlantic Seaweed Bath £10.50
This month, the Beauty Bible girls explore pigmentation and Jo Fairly gets herself ‘earthed’ and urges us to do the same. Tina Gaudoin suggests that gardening might just save you mentally and physically and her thoughts are rather compelling.
Everything You Need To Know About Pigmentation by Beauty Bible; What Is Earthing And Will It Reduce Your Stress Levels by Jo Fairley; Why Gardening Might Just Save You Mentally and Physically by Tina Gaudoin
How To Carve Out Time For Yourself, is the title of Carolyn Asome’s article; this is a must-read if you are constantly battling with time. Just to chime in (because I can), I really advocate the 6 am in the morning thing. Best time of day. I get completely discombobulated if I oversleep.
How To Carve Out Time For Yourself by Carolyn Asome
Carole Morin is back revealing her dark secrets and Arly has written a superlative personal account about how supplements became the best step in her skincare routine. Strong and serious words from the girl who has stepped right the way back from posting on her blog because of ill health (and social media issues).
Dark Secrets by Carole Morin; How Supplements Became The Best Step In My Skincare Routine by Detail Oriented Beauty
Addicted to stress? Catherine Turner asks the question and then offers some simple ways to help break the stress cycle and Jackie Annesley is feeling the stress too. She is on a lifelong quest for the perfect nightwear and she still hasn’t found what she’s looking for.
Addicted To Stress? That Could Be A Good Thing by Catherine Turner; Why Is It So Hard To Find The Perfect Nightwear? by Jackie Annesley
And that’s a wrap.
We are knee deep in wait lists again, but these will be resolved in days (in some instances a couple of weeks), but certainly not months. We will try to keep our site as updated as we can, but the situation changes constantly. Please bear with us, production is ongoing and we always work through our wait lists in date order.
Together with Shabir, Victoria and the entire VH team, I thank you for your loyalty and support. If you are going away, please be safe and don’t forget your Coola products. Altitude Oil by de Mamiel has become a virtual must if you are travelling and pack your FanU in your hand luggage, lifesaving attributes in over-heated environments.
Have a wonderful July.