Despite having been around for centuries, traditional bar soap has had a rough ride in recent years, continually slipping down the popularity scale in the cleansing world thanks to the introduction of its liquid, foam, gel and waterless counterparts. However, according to research by consumer insights company, Kantar Worldpanel, sales of classic bar soap rose for the first time in years in 2018, with a three per cent increase nationally since 2017. That’s right, the OG cleansing method has come back into the limelight and back into our bathrooms.
