Ali Hewson and I created NUDE Skincare in 2005 after a famous lunch in Dublin with Ali and her husband Bono.

The idea for NUDE came from my experiences running the organic food stores Fresh & Wild across London. Over my career I had been encouraging people to eat foods that improved the way their bodies work, and as the skin is the largest organ of the body, I think it makes sense to feed it well. My understanding of nutrition and wellbeing is that is crazy to put synthetic, artificial ingredients in, or on, your body.

My customers shared my philosophy, and wanted the best organic food, were very motivated to lead a healthy lifestyle and were mad into yoga and supplements. However, when it came to beauty, I felt the modern woman was skeptical that natural skincare actually worked. Hence they were going into Space NK and Selfridges and buying Crème de la Mer for their skin. Women were avoiding natural skincare because, while they understood that it was good for them and their skin, it wouldn’t tackle wrinkles or deliver any of the anti-ageing benefits that conventional skincare would.

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